Dealers are asking $21,700–$25,400 for comparable Dune convertibles, and one with nearly identical miles (46,380) was listed at $25,350. KBB private-party for the convertible Dune lands in the low-to-mid $20s.

Since this is a private sale (you’ll undercut dealers) but it’s a genuinely rare, low-mile, clean-color car:

• List at $22,900 — sits just under dealer asking, leaves room to negotiate to a strong $21,000–$21,500.
• If you want it gone fast: $20,900.
• If you’re patient and want top dollar: $23,900.

I’d go with $22,900 OBO. Here’s the Marketplace version — punchier, scannable, written the way these actually sell:

2017 VW Beetle Dune Convertible — Black/Black — 46K Miles

$22,900 OBO

Rare Dune edition convertible — one of the last special-edition Beetles VW ever built, and the drop-top is the hard-to-find one. Gloss black on black/gray leather with orange stitching. Low miles, garage-kept, clean title in hand. This thing turns heads everywhere.

🔹 1.8L Turbo, automatic, FWD

🔹 46,862 miles

🔹 Power soft-top convertible

🔹 Heated leather seats

🔹 Fender premium sound

🔹 Backup camera parking sensors

🔹 Apple CarPlay/Bluetooth, keyless entry

🔹 18” Dune alloy wheels, fog lamps, rear spoiler

🔹 VIN: 3VWT17AT1HM810142

Runs and drives perfect, top works flawlessly, interior is super clean. Smoke-free. Serious buyers only — message me to come take a look.

📍 Salt Lake city