A car salesman and a buyer shake hands in front of a new red vehicle.

What is a Trusted Partner?

The blue ribbon is a visual way for buyers to quickly identify reputable car dealers on KSL.
KSL Cars | July 15, 2024


The movies often portray auto dealerships — and the plaid-suit-wearing salespeople employed there — in a bad light. But in reality, there are far more reputable dealerships than questionable ones. KSL Cars recently introduced the Trusted Partner designation to recognize outstanding dealerships, instill buyer confidence and improve the overall KSL experience for everyone.

Qualifications at a glance

Some of the best car dealerships in Utah and the surrounding states list their inventory on KSL. If you see the blue ribbon on the corner of a dealership logo or next to its contact info on a listing detail page, you immediately know:

A blue ribbon with the letters "K-S-L" in the middle, and "Trusted Partner" in the banner to its side.
  • The company has sold vehicles on KSL for one year or longer

  • It has received less than five complaints from KSL users

In a competitive industry saturated with sellers trying to move more inventory, the Trusted Partner designation enables buyers to quickly identify the loyal dealers that consistently deliver outstanding service.

Look for the KSL Trusted Partner badge on dealership listings → 

A commitment to our community

Improving the KSL experience — on the site or in the app — is always our top priority. The Trusted Partner designation is one of many initiatives we’ve implemented recently to keep our commerce community a safe, respectable environment for everyone.

Messages, KSL’s secure communication platform, was launched in 2022 to protect users’ privacy. KSL users who communicate through Messages have more control over who they share their personal contact information with. The platform also prevents spam and potential fraud. 

KSL is also working to integrate user profiles to bolster trust among buyers and sellers, which is something customers have been asking for. If you ever have any ideas or suggestions to improve KSL, please email our support team.

In the meantime, shop KSL Cars for the Antarctic Blue Super Sports Wagon Clark Griswold wanted, or check out this article on other scene-stealing movie cars