How to avoid seller mistakes on KSL Cars

Those in the market for a new or used car want things to go as smoothly as possible. It’s a big purchase after all! KSL Cars has some tips to avoid common seller mistakes that unintentionally undermine your listings, and helpful ideas to create a smooth process for your buyers. 

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Poor quality photos

This is one of the biggest mistakes sellers can make right from the get go. Blurry, dark or pixelated photos fail to capture the attention of buyers. It may even make them scroll right past your listing because the images come across as unserious and unprofessional. 

Sharper images attract buyers.

Most phones nowadays offer high-resolution photos. Make sure the photo settings are set to the highest image quality, and don’t skip on these tips:

• Adequate lighting: Take photos during the daytime, avoid harsh shadows from trees or other outdoor objects, use bright overhead lights if taking photos in the garage.

• Multiple angles: Show that thing off! Provide photos of the car’s front, back, sides, interior and close-ups of important features such as the dashboard or tires.

• Make it look nice: The car should be the center of attention in photos. Give it a wash inside and out to make the best impression. 

Successful KSL listings have fair pricing

It can be tempting to take advantage of any inflationary prices happening, but that can turn a lot of buyers away for good. Do your research to show you’re a fair seller in today’s car market. Likewise, if your car is severely underpriced without explanation, buyers may be suspicious of the car’s condition. 

Same car, different price? Research which price better suits the market.

Doing plenty of research will help you set a fair and still competitive price for your car. Compare listings in your area on KSL Cars to get a sense of the local market. Use online pricing platforms to estimate your car’s worth based on its make, model, year, mileage and other conditions. 

If you’ve added any recent repairs, extended warranties or other upgrades, factor those into your car’s price. Be open to negotiations as buyers are probably doing a lot of research on their end as well. 

Compare listing prices on KSL →

Avoid vague descriptions

A lackluster listing gives buyers the impression of a lackluster car. Before buyers are willing to reach out, they want to know the details up front to determine if your car will meet their needs. A compelling and detailed description can make your listing stand out.

• Basics: Include the make, model, year, mileage and current condition of your vehicle.

• Key features: Mention details such as the car’s fuel efficiency, any recent repairs and upgrades or advanced technology.

• Transparency: Don’t be secretive — disclose any issues your car is currently having or if something will need to be fixed.

Describe or show what makes your car stand out.

Respond promptly to sell on KSL Cars 

Slow or unresponsive communication is the same thing as turning off the ignition when trying to drive somewhere. Buyers will move on quickly if you ignore their messages. These are our recommended communication and KSL Cars selling tips: 

• Set alerts: Download the KSL Classifieds app to set real-time notifications for messages on your mobile device. Buyers will appreciate the quick response. 

• Be professional: Answer any buyer questions clearly and politely, and provide any additional information they are looking for.

• Car showings: Allow for serious buyers to set up times for test drives or inspections. 

• Track questions: If multiple buyers seem to be asking the same questions, update your listing to provide that information.

Speedy communication can lead to more satisfied buyers.

Successful KSL listings have Verified Profiles

Buyers may be extra cautious when dealing with unverified sellers, especially for large purchases such as cars. To be more trustworthy to buyers, get a KSL Verified Profile as soon as possible. It adds a layer of credibility to your listings and boosts confidence in buyers, which may help you get a car sold faster.

Show buyers you're serious about selling.

Final KSL Cars selling tip: Promote!

The car market may get a little crowded at times. One of the best ways to sell on KSL Cars is to relist your car so it doesn’t get buried at the bottom. You can also promote your car as a Featured Listing or add a Boost, which puts your car at the top of search results. To keep your listing fresh, try each of these:

• Update photos: Adding new or updated photos can keep your listing appealing.

• Edit listing: Revise the description if there are any updates to your listing such as a new price reduction.

• Promotional tools: Upgrade your KSL Cars listing with a Boost or Featured Listing. 

Highlight what your car does best.

Now that you’re ready to avoid those common seller mistakes, list your vehicle on KSL Cars today! Check our Resources page for other car selling tips. 

Sell on KSL Cars today →