A bottomless sea of content, the automotive annals of YouTube are as addicting as your kid’s pixie sticks from this year’s Halloween stash. With ever so intriguing “suggestions for you,” YouTube is the ultimate repository for all things car-related, and Utahns have contributed a fair share of content.

From entertaining to reviewing, building, rescuing and modifying all manner of cool cars, Utah’s automotive YouTubers provide some of the best and most fun car-related content on the web today. This is an impressive achievement considering more than 500 hours of video are uploaded to YouTube every minute, with more than 720,000 hours uploaded each day. 

To get your automotive YouTube channel fix with some local flair, here are six of the most interesting Utah automotive YouTubers you should be watching. 

The Stradman

Perhaps the most famous automotive YouTuber of all time, James, “The Stradman,” is right here in Utah. Earning his time in the spotlight, James was let go from his accounting job over six years ago and decided to take the plunge into YouTube full time, all the while living out of a tent and his Audi TT. Taking such a leap proved to be far more fortuitous than he could have imagined. 

Now, with over 3.58 million subscribers, and many Lamborghinis, Ferraris and other exotics in the garage, James’s videos are fun, energetic automotive entertainment at YouTube’s best. Always on to the next exotic, modification or extravagant buying adventure, James’s happy and magnetic personality makes him a favorite for car fans and aspiring YouTubers alike. 

Check out The Stradman channel


Coaxed into dipping his toe in the YouTube world by his friend, The Stradman, Nick “The Burlacher” has also found success in creating fun, positive car-related YouTube videos. Admired by kids and adults alike, Burlacher balances his full-time job as an accountant with his burgeoning YouTube career. In speaking with KSL Cars earlier this year about his YouTube success, Nick said "I would have never dreamed I would be driving million-dollar cars like Pagani's, but that's now a reality.”

While his garage doesn’t have the same exotic allure of The Stradman’s, Nick’s is nothing to scoff at. His current collection features a Ford F-150 SVT Raptor, a Ford Mustang Shelby GT350, a Dodge Viper, a Smart car and a recently acquired Dodge Challenger SRT Hellcat. 

Always one for having fun with James, Burlacher’s channel makes for a great companion piece to the ever-popular Stradman. Nick’s bombastic modifications for his vehicles like straight-piping a Smart car and installing Lamborghini scissor-style doors on his Mustang are only the beginning for his popular and growing channel.

Check out Burlacher videos.

Ben Hardy

The king of rapid-fire content, Ben Hardy’s work ethic is unparalleled. Posting at least three review videos per day, Ben has nearly every make, model, trim package and car option covered, making for excellent buying guides for car shoppers. 

Ben puts his heart into everything he does and it shows as he goes the extra mile to educate his audience on car news, industry updates and how to get started on YouTube. Ben also showcases his vehicles on the channel, including his bright green (wrapped by TRON Auto-Lab) Ram TRX, recently acquired Ford Bronco, and Gen 3 Ford F-150 Raptor

If you’re looking for quick, informative and honest reviews of all the new cars on the market and some footage of a neon Ram TRX getting launched eight feet in the air, Ben Hardy’s channel will be a delight. 

Check out Ben Hardy’s channel

Everyday Driver

The guys over at Everyday Driver create some of the most polished and professional pieces of automotive content on the internet. Their reviews, comparisons and other unique car tests are not your standard YouTube fare. Coming from film and design backgrounds, Paul Schmucker and Todd Deeken left their full-time jobs years ago to create Everyday Driver, neither one of them anticipating the success they would enjoy in creating their automotive enthusiast brand. 

With regular programming on the MotorTrend cable channel, Amazon, Vimeo, two YouTube channels and podcast, Park City residents Paul and Todd have their hands full and yet their quality and enthusiasm never wane. With a mission to help everyone find a car they love, the Everyday Driver guys are second to none in their library of informed automotive recommendations. 

Check out the Everyday Driver YouTube channel, and their second channel, Test Drive


If you’re an automotive enthusiast in Utah and haven’t yet checked out all that Envision Automotive Personalized is doing on their Instagram and YouTube, you’re missing out on some of the best, most proficient customization work in automotive personalization. Installing everything from paint protection film, tint and wraps, to a $56,000 body kit on a Lamborghini Urus, you won’t want to miss a project. 

With most of their professionally-produced videos coming in between five and 10 minutes long, Envision’s videos are perfect for getting a behind-the-scenes look at some of the state’s coolest cars, including Bugattis, Porsches, Lamborghinis, Ferraris, McLarens and their extravagant builds. If daydreaming about supercars is your thing, Envision’s channel is for you. 

Check out Envision’s YouTube channel

Matt’s Off-Road Recovery

With over 992,000 subscribers, Matt’s Off-Road Recovery channel is popular for those wanting an entertaining look at what it takes to rescue stranded offroaders in the most precarious circumstances imaginable. Each video will leave you speechless one moment and crying happy tears in the next. Matt and his crew are great people, and their skill and good nature are enjoyable to watch as they bring hope to people stuck between a rock and a hard place. 

We all hope to have to never use a service like Matt’s Off-Road Recovery, but to the stranded in the desert, there is nothing more comforting than seeing Matt’s yellow Jeep Cherokee approaching. 

Check out Matt’s Off-Road Recovery channel


Lesser known but always a fun and interesting watch is the SchwayZ_channel. More narrow in its focus than other channels, most of SchwayZ_ videos are related to his two cars: a Dodge Challenger Widebody Hellcat and his 2021 Ford Bronco

Full of energy and natural charisma, SchwayZ_ videos are in-depth, honest and informative and cover a lot of ground beyond the updates on his two vehicles. Tips on car buying, pricing and automotive news are covered here, and his natural energy makes each video worth your time. 

Check out SchwayZ_ and his channel.

Utah’s Automotive YouTube Landscape

Utah is full of budding entrepreneurs and the automotive YouTube landscape is no exception. If you’re interested in cars, we are sure you’ll find each of these channels interesting, helpful and fun to watch. 

Do you or someone you know have an awesome car story? We want to feature it! Send an email to cars@ksl.com. For more information and updates follow KSL Cars on Instagram and Facebook.

About the author: Having owned everything from a DeLorean to an E46 BMW M3 and a Toyota Land Cruiser, Jason Bell is a lifelong car enthusiast who loves sharing his passions as a teacher, writer, speaker, and social media manager. Contact him at jasonbellcars@gmail.com for comments/questions, or just to say "hi."