The Utah Auto Expo is just around the corner. Get ready!

It’s the happiest time of the year. No, we’re not talking about Christmas — we’re talking about cars. January 12-15, 2024, the Utah International Auto Expo returns to the Mountain America Exposition Center in Sandy. If you’re thinking about a new car or just want to see all the latest models, you won’t want to miss it. Attend and you’ll be able to see, touch and sit in sports cars, luxury cars and electric vehicles, as well as trucks, SUVs and family haulers.

DeeDee Taft, an event organizer, said attendees can sit behind the wheel, take a closer look at the engine, and experience what the new technologies are like. You can even take one for a test drive, she said.

Vehicles will be lined up from wall to wall at the Mountain America Exposition Center on January 12-15. Photo by DeeDee Taft.

Pressure-free environment

Want to explore your next ride without the high-pressure sales environment that sometimes accompanies car buying? The 2024 Utah International Auto Expo is your ticket. Housed inside the massive Mountain America Exposition Center, you can check out cars without anyone trying to make a deal. 

In fact, the manufacturer product specialists attending are there to educate only, not to sell. So feel free to ask questions; now is your time to learn. Taft said, “It’s a great place to learn how other types of cars — like hybrids and electric vehicles — work and could fit your lifestyle.”

Kids of all ages can enjoy seeing the vehicles on display, like this 2024 Toyota Tacoma. Photo by DeeDee Taft.

Family friendly

The Auto Expo is meant to be fun for the whole family, Taft said. And if looking at cars is not really your kid’s thing? Not to fear. There will be driving simulators, activities and other cool things they may enjoy. Heck, Subaru will even be having a pet adoption. Just think of it, you could leave the auto show not with a car, but with a new puppy!

See what's under the hood and in the cab at the 2024 Utah International Auto Expo. Photo by DeeDee Taft.

All the latest and greatest

Last year’s event had more than 350 vehicles on display, and it was a great opportunity to check out a lot of cars not yet available on Utah auto lots. Today’s cars are safer, faster, more efficient and just overall better than ever before. In other words, if you’re still driving your 1998 Toyota Corolla, you should probably attend — this show might blow your mind.

Attendees can get behind the wheel of most vehicles at the Auto Expo, so you can picture what it's like to drive your dream car. Photo by Jason Bell.

Buy discounted tickets

Tickets to the 2024 International Auto Expo can be purchased in advance here; admission is free for children 12 and under with a paying adult. Parking is free. Doors are open Friday, 11 a.m. to 9 p.m.; Saturday, 10 a.m. to 9 p.m.; Sunday and Monday, 10 a.m. to 8 p.m.

Follow @UtahAutoExpo on Facebook and Instagram for more information about January’s event.

*KSL Cars does not endorse any vehicles. The views or opinions expressed in this article are those of the writer and do not reflect the views or opinions of KSL.com or its employees.